Baumit VR Experience
VR Experience on the Meta Quest III
360° VR Advertising with Maximum Impact
We collaborated with Seven Film- und Postproduction GmbH on a project that explores innovative approaches to advertising, focusing on maximizing customer impact. Our role included the creation of 360° imagery and animations at 10K resolution, motion graphics, inserts, and the complete 360° editing of the advertisement.
We also developed the full production pipeline, covering all stages from content creation and processing to VR headset integration. Features included gyro support, kiosk mode, multi-language voice-overs, and streamlined deployment. A versatile product that works equally well as immersive VR content and as engaging 360° experiences on websites.
Why this…
…when you can have that.
Purpose-Driven Design for Complex Environments
The objective was to create an advertisement that functions effectively as a promotional, educational, and informational tool in visually saturated environments, such as trade fairs. Early in the process, we embraced 360° VR as the ideal medium. because it allows users to step away from the distractions of their
surroundings and immerse themselves in focused, engaging virtual environments. This approach enhanced information retention while delivering a memorable "wow" factor that sets the experience apart.
3D Onboarding and Interfacing
Immersive Infographics
Impossible Environments
Compositing real 360° Footage and 3D Elements
CLIENT
Baumit GmbH
2754 Waldegg/Wopfing
Austria
OUR WORK
all stereo conversions, 3D computer generated imagery, VR motion graphics, animation, color correction and compositing, tech, backend, VR edits and deployment
CREDITS
Idea, Concept & 360° Footage: Seven Film- und Postproduction GmbH
Sound design & spatial audio: Brennweit Medienproduktion