Backhausen
Design- & Product Visualisation
How to Showcase What’s Meant to Be Felt
Backhausen turned to us when they sought captivating campaign images and centerfolds for their new line of luxury fabrics. With filming deemed cost-prohibitive, K18 was tasked with creating a fully digital set. Our mission: to meticulously model their fabrics—capturing every detail, from the precise weaving patterns to the reflectance values and colors.
The result was a series campaign images, including both macro shots and wide compositions that radiate the essence of luxury, bringing the texture and elegance of Backhausen’s fabrics to life.
CLIENT
Backhausen GmbH
OUR WORK
Modeling of the 3D Set and props
3D Scanning of cloth texture, reflectance values, etc.
Rendering, compositing and post-production of all product shots of the print campaign